Digital Performance Index
Headache Brands in the UK — Monthly Benchmark Report
The Smile AI Digital Performance Index tracks how leading brands perform across the full customer journey — giving marketers and ecommerce teams a clear, data-driven view of where they win and where they lose ground online.
What the Digital Performance Index Measures
The Digital Performance Index (DPI) evaluates the top brands within a given health indication every month. For the headache category, we assess performance across five distinct journey stages: Attention, Interest, Desire, Action, and Advocacy. Rather than focusing on a single channel, the DPI captures every digital touchpoint that influences a consumer's decision — from the first search query to a post-purchase review.
This holistic approach means brands are assessed not just on visibility, but on how effectively they guide consumers through the entire purchase journey.
The Four Digital Channels We Track
Performance is measured across four core channels, each mapped to the stages of the customer journey where they carry the most weight:
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