E-Pharmacy Study 26/27
The ranking of the Top 15 e-pharmacies in Germany
Ranking, discounts, eRx sales and a spotlight on Amazon: the German online pharmacy market in 2026
The Key Finding
Shop Apotheke remains No. 1 among Germany's Top 15 online pharmacies, followed by DocMorris and Medikamente per Klick. The Top 3 are unchanged from last year, while most movement happens between 5th and 12th place and three shops are new to the ranking.
E-pharmacy sales are expected to exceed €4.9 billion in 2026 (+11 %), with Shop Apotheke the clear sales leader. Smaller shops keep losing market share as the major players grow.
Five Key Findings
1. The Top 3 hold their ground
- Shop Apotheke, DocMorris and Medikamente per Klick keep places 1 to 3
- Aponeo climbs two places and completes the Top 5 behind Medpex
- easyApotheke, apo.com and meine-onlineapo enter the ranking in places 13 to 15
2. The average discount is 21 %
Medikamente per Klick offers the highest discount at 28 %, narrowly ahead of Apotal (28 %) and Mediherz (25 %). Market leaders Shop Apotheke (15 %) and DocMorris (16 %) rely less on price.
3. eRx growth goes to the big players
- Shop Apotheke: €180 million in Rx sales in Q2-26 (+58 %)
- gesund.de: €145 million in Rx external sales (+45 %)
- DocMorris: around €87 million (+46 %)
Without an app, CardLink and advertising reach, a shop's Rx share stays below 5 %.
4. Consolidation at the lower end
Sanicare has been in self-administered insolvency since July 2026 but keeps trading and holds 9th place. Disapo has closed its shop after insolvency proceedings opened in September 2026. Mail-order nonRx sales grew by just 4 % in 2025.
5. Amazon is established, management is lagging
All surveyed manufacturers already sell on Amazon and 83 % see it as a top growth channel in three years. Yet only 22 % have an integrated Amazon dashboard, and 52 % name the Buy Box and sellers as their biggest hurdle.
Who Is This Study Relevant For?
- Head of E-Commerce in Consumer Healthcare companies
- Key Account Manager responsible for online pharmacies
- Marketing Director planning retail media budgets across shops
- Strategy & Business Development in the OTC/Pharma sector
Request the Full Study
Beyond the ranking, the study provides a detailed shop cockpit for each of the Top 15 e-pharmacies, an eRx sales update, the full Amazon survey and three steps that turn the findings into decisions for your brand.
Excerpts from the study
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