Our Insights Make You Visible
Europe's largest pharma e-commerce database. Monitor your products, benchmark competitors and track every relevant KPI — from the helicopter view down to each individual SKU, PZN or ASIN.
100%
Online pharmacies covered
500K+
Products tracked
50+
Pharma clients
24/7
Real-time monitoring
100%
Online pharmacies covered
500K+
Products tracked
50+
Pharma clients
24/7
Real-time monitoring
All your channels, one platform
Smile Analytics covers the full European pharma e-commerce ecosystem. Every channel, every product, every competitor — all in one view.
100%
coverage
Online Pharmacies
All leading e-pharmacies: DocMorris, Shop Apotheke, Pharma24, Aponeo and many more.
4
marketplaces
Amazon Pharma
Complete tracking of OTC, para-pharma and supplement products across Amazon.de, .fr, .it and .es.
15+
retailers
Drugstores & para-pharmacies
dm, Rossmann, Müller and every major drugstore and para-pharmacy chain online.
New
channel
Quick Commerce
Flink, Gorillas, Getir — the new rapid-delivery channels for health products.
Trusted by leading pharmaceutical companies
Everything you need to dominate the digital shelf
Product Monitoring
Track pricing, availability, content quality and positioning of your products and competitors in real time across every channel.
- Automated price-change alerts
- Real-time availability tracking
- Complete product data history
- Automated export to Excel / BI
Competitive Analysis
Benchmark your products against the competition. Identify pricing gaps, market opportunities and category trends before anyone else.
- Cross-channel competitive benchmarking
- Share of voice analysis
- Tracking of competitor pricing strategies
- Alerts for new product launches
KPI Tracking
Every relevant KPI across all channels. From visibility to revenue — everything in one customisable dashboard.
- Proprietary Dx Digital Performance Index
- Customisable dashboards
- Automated weekly reporting
- AI-powered predictive indicators
Digital Shelf Analytics
Measure your presence on the digital shelf. Content, images, reviews, search rank — every conversion driver in one place.
- Product content quality score
- Search ranking analysis
- Review and rating tracking
- Best-in-class benchmarking
Retail Media Intelligence
Track competitor ad placements. Understand retail media strategies and optimise your investments with real market data.
- Sponsored placement tracking
- Competitor investment analysis
- ROI benchmarking by channel
- AI-powered optimisation recommendations
Market Data & Reports
Studies, reports and the Dx Digital Performance Index — the leading benchmark for pharma e-commerce in Europe.
- Quarterly market reports
- Exclusive thematic studies
- Granular market data
- Export API for your BI stack
From total market to individual product
Move from a market-wide overview down to the details of a specific SKU, PZN or ASIN. Smile Analytics gives you the granularity needed for better decisions.
Total market
Overview of European pharma e-commerce
Channel
E-pharmacies, Amazon, drugstores, quick commerce
Category
OTC, supplements, dermocosmetics and more
Brand
Your brand performance vs. the competition
Product (SKU/PZN/ASIN)
Detailed data for each individual reference
Trusted by leading Pharmaceutical Companies
“Working with the Smile AI team has been highly collaborative, solution-oriented and always on an equal footing.”
Jennifer Schmid
Manager Customer Excellence, ratiopharm GmbH
“With CoCo, work becomes not only easier but also significantly more efficient.”
Fabienne Lüdtke
Senior E-Commerce Manager, Pierre Fabre
“Smile AI is an outstanding tool that enables targeted analysis of online activities.”
Jens Rebbert
Key Account Management, Dermapharm AG
Ready to see your data differently?
Book a tailored demo and discover how Smile Analytics can transform your pharma e-commerce strategy.