AI Visibility Index
The AI Visibility Index is the first systematic benchmark that measures how visible your brand is in ChatGPT, Perplexity, Gemini, Claude, Grok and Google AI Overviews.
AI-powered search is transforming how consumers discover healthcare products. Unlike traditional SEO rankings, AI systems often recommend only a handful of brands per query. The AI Visibility Index reveals whether your brand is among them – and what influences the recommendations.
How the AI Visibility Index Works
Our proprietary methodology systematically queries six leading AI platforms to build a comprehensive picture of your brand's AI presence.
Topic & prompt design
We define 120+ category-specific topics and craft 100 prompts per topic – covering informational, navigational and transactional user intents.
Multi-platform querying
Each prompt is sent to ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude and Grok. Responses are captured with full metadata including cited sources.
Brand extraction & scoring
AI responses are parsed for brand mentions, recommendation order, sentiment context, linked products and cited source domains.
Competitive mapping
Your brand's visibility is benchmarked against direct competitors and category averages to reveal gaps and opportunities.
Source attribution
We identify which websites and content assets are most frequently cited by AI systems – showing you exactly where to invest for maximum influence.
Actionable reporting
Results are delivered as an interactive dashboard with clear KPIs, trend data and prioritised recommendations for improving your AI visibility.
Measurable AI visibility KPIs
Translate AI recommendations into clear, trackable KPIs – brand mention rate, recommendation rank, sentiment context and share of voice across all major AI platforms.
Competitive benchmarking
See exactly where you stand versus competitors in ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude and Grok – with side-by-side brand comparison dashboards.
Source & link analysis
Understand which websites, online pharmacies, retailers and content platforms are cited by AI systems – and how to optimise your digital presence to influence recommendations.
Continuous or one-off analysis
Use the index as a one-off deep-dive audit or set up continuous monitoring across multiple therapeutic areas, indications and product categories.
Trusted by leading pharmaceutical companies
Trusted by leading Pharmaceutical Companies
“Working with the Smile AI team has been highly collaborative, solution-oriented and always on an equal footing.”
Jennifer Schmid
Manager Customer Excellence, ratiopharm GmbH
“With CoCo, work becomes not only easier but also significantly more efficient.”
Fabienne Lüdtke
Senior E-Commerce Manager, Pierre Fabre
“Smile AI is an outstanding tool that enables targeted analysis of online activities.”
Jens Rebbert
Key Account Management, Dermapharm AG
Why AI Visibility Matters Now
AI-powered search is rapidly replacing traditional search behaviour. Brands that are invisible to AI tools risk losing significant market share.
AI search is growing fast
Millions of consumers now use ChatGPT, Perplexity and AI Overviews daily to research healthcare products – often bypassing traditional search engines entirely.
Only a few brands get named
Unlike organic search with ten blue links, AI systems typically recommend just two to four brands per query. If you are not among them, you are invisible.
No transparency on rankings
AI recommendations are opaque. There is no equivalent of Google Search Console for ChatGPT. The AI Visibility Index fills this gap with systematic monitoring.
Different levers than SEO
AI recommendations are influenced by different signals than traditional search – cited sources, brand authority and content structure all play a role.
Early movers gain advantage
Brands that understand and optimise for AI visibility today will build a significant competitive advantage as AI search adoption accelerates.
Discover your AI visibility
Find out how visible your brand really is in the most important AI tools – and what you can do to improve.